The process lasted pretty much the entire day and fresh ideas were popping all over. Toward the end of the day names were getting whittled down to fewer options and it suddenly dawned on a couple of participants that a new name and image was going to be arrived at. Immediately, feet got shoved into the dirt and the resistance happened and the big shift in image and name became stalled, in fact the board finally voted on simply using the initials of the previous name for the “rebranding.”
To get significantly different results you have to do something significantly different.”
When you find your credit union is losing members, market share and the competition is becoming a more preferred provider, some significant shifting has to occur. You can’t just dust off what is already in place and hope it produces different results. You have to make some shifts.
Sustainability is key. I find when credit unions are in difficult times, people run around in a panic trying anything they can to change results. As soon as those desired results become more visible the natural tendency is to slide back to the comfort of old habits. In other words, no sustainability to the changes, no real shifting has taken place, so any change in results are temporary.
Well thought out management strategies are not reactionary, temporary or easy to slide back off of. They have measurements, accountability and sustainability. Strategies that have been designed to create proper changes will be better accepted by the staff, have better implementation and be treated as less of a fad where employees expect to slide away from after a few weeks.
In your planning process look for ways to create sustainable changes, not just knee-jerk reactions that only panic staff and have no lasting result.
-- Russell
No comments:
Post a Comment