If you are reading this, you are (hopefully) interested in strategic planning at credit unions. We are Russell White and Robert Bradford - two people who are eminently qualified to talk about the ins and outs of strategic planning at your credit union. Russell has consulted with hundreds of credit unions since 1991, while Robert is the author of the best-selling book on strategic planning (Simplified Strategic Planning). We'll be taking turns putting out insights about strategy in the credit union movement and how you can make your credit union more successful by doing a few things just a little differently.
We hope you'll take the time to respond to our posts if you have something to add, and contact us if you have any specific questions about strategic planning at credit unions.
Russell White
Russell J. White, the BIG Guy, isn’t just the BIG Guy because of his presence in front of an audience…his BIG ideas generate improved botton lines for his clients. He challenges his audience members to achieve further than they thought possible. And they do! Russell's story is about finding BIG success by overcoming personal obstacles, facing challenges, and maximizing opportunities. His mental toughness and unshakable "make it happen" attitude has helped entrepreneurs, athletes and executives realize the power they possess to achieve great success in what ever area of their lives they want. He has been a credit union member since 1981 and has assisted hundreds of credit unions improve their leadership, sales and service.
Robert Bradford
Robert - Robert is the author of Simplified Strategic Planning and four other books on strategic management, and has created strategic plans with hundreds of organizations around the world since 1987. As a nationally acclaimed speaker and consultant, Robert has spent the last twenty years converting management theory into real-life application.
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